Bastian Pristl – Showcase

BE BRAVE.
REJECT CONVENTION.
BE OPTIMISTIC.
START AT UNCOMFORTABLE.
EMBRACE UNCERTAINTY.
LEARN TO SAY NO.
CHERISH INSIGHT.
BE FLUENT IN PEOPLE.
CREATE WONDER.
ALWAYS IN BETA.*

Bastian Pristl
Creative Brand Strategist

2019 – today Chief Creative & Digital Officer BSS Brand Communication
2013 – 2019 Executive Creative Director MDCT
2010 – 2013 Creative Director MDCT
2006 – 2010 Digital Art Director MDCT

I’m a creative brand strategist, obsessed with the intersection of technology, design, and human behavior. Currently Chief Creative Officer at BSS Brand Communication, I’ve spent the past 20+ years helping brands like HUGO BOSS, Jack Wolfskin, ESCADA, Manhattan Cosmetics and McLAREN cut through the noise — by thinking deeper, moving faster, and creating experiences that stick. For me, it’s never just about a logo or a campaign. It’s about shaping relevance. About building emotional equity in a world of distraction. That means connecting strategy with storytelling, brand with interface, data with design. No silos. No shortcuts. I thrive where complexity meets creativity — developing digital ecosystems, mapping new consumer journeys, and translating insights into award-winning work. My academic roots? A Master’s in European Media Arts, a Diploma in Communication Design, and an MBA focused on marketing and innovation. Add to that summer schools at SDA Bocconi and NYU Stern, and a master’s thesis tackling distracted driving with a mobile-first solution.

What drives me? Curiosity. Restlessness. And the will to create ideas that not only perform, but endure.
The kind of work that feels, and fuels — the future.

YOU EXPLORE BRAND LEAD INVENT HOLISTIC SMART LOVE RESEARCH LEARN ART EXECUTE DESTROY ELABORATE DELIVER DIGITAL INSIGHT DESIGN EYE CONCEPT GUIDE DATA COMMERCE THINK SCALE TRANSFORM STUDY MOTIVATE START RESPECT MARKET FAIL ANALYSIS THEORY INNOVATE TEST FUTURE CREATE PIVOT DISRUPT CONSUME ESTABLISH SUSTAIN BELIEVE NAVIGATE REPEATYOU EXPLORE BRAND LEAD INVENT HOLISTIC SMART LOVE RESEARCH LEARN ART EXECUTE DESTROY ELABORATE DELIVER DIGITAL INSIGHT DESIGN EYE CONCEPT GUIDE DATA COMMERCE THINK SCALE TRANSFORM STUDY MOTIVATE START RESPECT MARKET FAIL ANALYSIS THEORY INNOVATE TEST FUTURE CREATE PIVOT DISRUPT CONSUME ESTABLISH SUSTAIN BELIEVE NAVIGATE REPEATYOU EXPLORE BRAND LEAD INVENT HOLISTIC SMART LOVE RESEARCH LEARN ART EXECUTE DESTROY ELABORATE DELIVER DIGITAL INSIGHT DESIGN EYE CONCEPT GUIDE DATA COMMERCE THINK SCALE TRANSFORM STUDY MOTIVATE START RESPECT MARKET FAIL ANALYSIS THEORY INNOVATE TEST FUTURE CREATE PIVOT DISRUPT CONSUME ESTABLISH SUSTAIN BELIEVE NAVIGATE REPEAT