About – Bastian Pristl

About
Me

2019 – today Chief Creative Officer BSS Brand Communication
2013 – 2019 Executive Creative Director MDCT
2010 – 2013 Creative Director MDCT
2006 – 2010 Digital Art Director MDCT

I am a creative brand strategist deeply passionate about digital innovation and technology. Currently, I hold the position of Chief Creative Officer at BSS Brand Communication. With over 20 years of experience in digital and brand building strategies, I believe in the transformative power of strong brands. Through tailored branding, human-centered design, and technology, I've led national and international projects for renowned brands like HUGO BOSS, Jack Wolfskin, ESCADA, Manhattan Cosmetics, McLAREN and many more.
My expertise extends to strategic planning, developing digital consumer experiences, and creating award-winning solutions. Additionally, I hold a Master's degree in European Media Arts, a diploma in communication design, and an MBA focusing on marketing and innovation. My journey includes summer schools at prestigious institutions like SDA Bocconi and NYU Stern, culminating in a master's thesis on developing a mobile app to prevent distracted driving. Constantly seeking new challenges and digital business opportunities, I'm driven to push boundaries and create sustainable campaigns and ideas.

05/2013 – 05/2018
Steinbeis School of Management and Innovation (SMI), Berlin, Germany.
Postgraduate Programm
Focus: Marketing und Innovation.

07/2015
NYU Stern School of Business, NYC, USA.
Summer School Programm, Prof. Luke Williams.
Focus: “Disruptive Innovation – Creative Destruction, Innovation and Marketing”.

08/2013
SDA Bocconi School of Management, Milano, IT.
Summer School Programm, Prof. Markus Venzin.
Focus: “Strategy and Entrepreneurship”.

06/2013
KaosPilot – School of New Business Design & Social Innovation, Aarhus, DK.
Summer School Program with the focus on “Creative Leadership”.

00/2004 – 00/2005
University of Portsmouth, Portsmouth, UK.
European Master in Media Arts (EMMA).
Focus: “Interactive Media and Network Composition”.

00/2001 – 00/2005
Merz Akademie, Stuttgart, DE.
Diplom Designer
Focus: “Interactive Media”.

Throughout my career journey, I've had the privilege of collaborating with a myriad of captivating personalities, including luminaries such as Jeff Koons, Lewis Hamilton, Jenson Button, Gerard Butler, Yvonne Catterfeld, Bausa, Heidi Klum, Bryan Boy, Yukimi Nagano, Little Dragon, Miami Horror, Melissa Drier, Caroline Issa, Boris Herrmann and Alex Thomson. Moreover, I've had the honor of working with renowned brands such as BOSS, Manhattan Cosmetics, Steiff, Thomas Sabo, ROLF BENZ, René Lezard, STRENESSE, mey, reisenthel, OLYMP, Peek & Cloppenburg, Safilo, McLaren, Disney, DTM, Joop!, Marc Cain, Breuninger, Astor Cosmetics, FALKE, Jack Wolfskin and Luisa Cerano.